The Shift Into 2026: New Energy, Sustainable Fashion & Powerful Partnerships
2026 brings a surge of new energy to Australia’s circular fashion movement. With fresh momentum ahead, Project Emerald proudly celebrates the shift into a year of growth, progress, and meaningful impact.
Project Emerald Partners With Vinnies Tasmania: Bringing Sustainable Shopping to Your Fingertips
Project Emerald is excited to welcome Vinnies Tasmania to the app, making sustainable shopping easier and more accessible for Australians. With this new partnership, users can now browse and buy preloved items from Vinnies directly through the Project Emerald app, supporting circular fashion while contributing to meaningful community impact. Download the Project Emerald app today to explore Vinnies Tasmania’s online collection and shop with purpose.
What are you looking for? Tell us — we’re listening
Project Emerald is redefining Australia’s circular fashion economy by empowering buyers and sellers to keep quality clothing in circulation. Our mission is simple: reduce waste, support sustainable fashion, and help Australians find affordable, pre-loved clothing through a community-driven marketplace. Join us as we connect people, extend the life of great garments, and make secondhand shopping easier than ever.
Welcoming Hoomans Helping Hounds: Project Emerald’s Newest Charity Partner
Project Emerald proudly welcomes Hoomans Helping Hounds as our newest Charity Partner. This partnership supports sustainable fashion by recycling quality clothing donations to fund greyhound rehoming. Discover how you can shop upcycled pieces, support a meaningful cause, and join our growing circular fashion community.
National Recycling Week: Turning Fashion into Circular Momentum
Every year, Australians send over 315,000 tonnes of clothing to landfill. At Project Emerald, we make it easy to reuse, repair, or recycle your textiles. From Ecoactiv to H&M garment bins, every small step helps reduce waste and keep fashion in circulation.
Fit Out, Don’t Fit In
Project Emerald celebrates the idea of “fitting out” — embracing what makes you unique. Discover how sustainable fashion empowers Australians to express individuality, confidence, and purpose.
Celebrating National Recycling Week: How Project Emerald Helps You Make a Difference
This National Recycling Week, discover how Project Emerald is making sustainable fashion simple and impactful. In Australia, over 6,000 kg of textiles are sent to landfill every 10 minutes—much of it still wearable. By buying and selling second-hand clothing, you can keep fashion in circulation, reduce waste, and support a more eco-friendly lifestyle. Learn how your wardrobe can help save the planet and join the movement to make fashion recycling fun and meaningful.
Refresh Your Summer Wardrobe — Sustainably
Refresh your summer wardrobe sustainably with Project Emerald. Discover pre-loved fashion, timeless staples, and eco-friendly pieces from conscious sellers. Join the growing Gen Z movement leading the way in sustainable style.
Collaboration Over Competition — A New Partnership We’re Proud Of
Project Emerald partners with The Slow Fashion Hub to champion collaboration over competition. Together, we’re building an Australian resale movement that promotes slow fashion, supports local communities, and keeps clothing in circulation — creating a more sustainable future for fashion.
Project Emerald at Changemakers in Circularity | Melbourne Fashion Week 2025
Last week, Project Emerald joined inspiring voices at Melbourne’s Changemakers in Circularity event — exploring how fashion’s future can be sustainable, collaborative, and circular.
What Brings You Energy?
At Project Emerald, we’re passionate about keeping fashion out of landfill and giving beautiful garments a second life. In this note from our CEO, Eve, discover what fuels our mission to grow Australia’s circular fashion movement — helping people earn money, shop sustainably, and make a real impact with every listing.
Project Emerald Partners with Charitable Reuse Australia to Advance Sustainable Fashion
Project Emerald partners with Charitable Reuse Australia to promote sustainable fashion and circular economy practices. This partnership supports purpose-driven reuse enterprises nationwide, helping to reduce textile waste, extend the life of clothing, and build a more sustainable, community-focused future across Australia.
Fashion is So Much More Than What You Wear
Fashion is more than style — it’s confidence, courage, and connection. Eve, Founder & CEO of Project Emerald, shares reflections from the Empower Her Lunch with Dress for Success Victoria and how small acts of empowerment can create big change.
Project Emerald Partners with the 2025 Tasmanian Fashion Festival to Promote Circular Fashion
Project Emerald proudly took part in the 2025 Tasmanian Fashion Festival, showcasing the power of circular fashion and supporting local designers through the Emerald Lounge. A celebration of sustainability, style, and community.
How Australia’s First Op Shop Was Born — and Why Its Legacy Still Matters 100 Years Later
In 1925, Lady Tallis of Beleura opened Australia’s first “opportunity shop,” pioneering a new way to give back and reuse fashion. Nearly a century later, her vision for circular giving continues through Project Emerald — supporting op shops across Australia and turning pre-loved fashion into purpose.
Celebrating a Weekend of Circular Fashion — And Welcoming Our New Brand Partner!
Project Emerald celebrates an inspiring weekend at the Circular and Tasmanian Fashion Festivals, where sustainable fashion shone on stage. We proudly welcome The Spotted Quoll Studio — showcased on the runway and in our Emerald Lounge — as our newest brand partner on the app. Discover pre-loved designer pieces, ethical Australian labels and one-of-a-kind circular finds from brands like Balouch Vivi al Ago, Miss G & Me, Slow Fashion Australia, Vous, Mina Finery and more.
The Confidence Power of a Great Outfit
A reflective letter from Eve, CEO of Project Emerald, on how choosing secondhand fashion can improve confidence, reduce waste, and help you reconnect with your personal style — even on travel days.
What If Your Samples and Returns Had a Second Life — One That Paid You Back?
Fashion waste doesn’t need to end up in landfill. With Project Emerald’s closed-loop resale platform, brands can extend the life of garments, reduce environmental impact, and generate ongoing revenue from existing stock.