It’s More Than Recycling
Today is Global Recycling Day.
A moment that reminds us: recycling is important — but it’s only part of the solution.
What if the most powerful environmental action we could take…
was simply to keep what we already own in circulation?
Because the truth is, clothing waste is one of the fastest-growing waste streams in the world.
In Australia alone, over 220,000 tonnes of fashion waste are discarded every year.
Pause for a moment and picture that.
More than 20,000 garbage trucks, filled with clothing — much of it still wearable — making their way to landfill.
Truck after truck. Year after year.
It doesn’t sit right, does it?
And yet, when we try to shop second-hand, it’s often harder than it should be.
Between scam-filled marketplaces, endless scrolling, and the time it takes to visit pre-loved boutiques, too many people give up — and default to buying new.
That’s where change needs to happen.
That’s exactly why Project Emerald exists.
We’re here to make second-hand shopping simple, trusted, and inspiring — so choosing better becomes the default, not the effort.
In the Spotlight
We’re proud to be featured in The Mercury’s Tasmanian Weekender and Hobart Magazine, sharing how Project Emerald is helping keep quality clothing in circulation and out of landfill.
A Moment for All of Us
This isn’t just a platform.
Every item you buy, sell, or share on Project Emerald becomes part of something bigger — reducing waste, saving money, and reshaping how we value clothing.
Because real change doesn’t come from one big action.
It comes from thousands of small ones.
This is how movements begin.
From little things, big things grow. 💚
For Our Brand Community
We’re opening the conversation to brands ready to be part of a circular future.
If you’re sitting on:
Returns
Samples
Past-season stock
There’s a better way to move it on — one that supports your ESG goals while creating real value.
Let’s build something better, together.
Your Role This Week
If you’ve been meaning to take action, consider this your nudge:
✔️ List one item you no longer wear
✔️ Share your listing with your network
✔️ Choose second-hand for your next purchase
Because every conscious decision adds up.
Together, we’re not just reducing waste —
we’re redefining the future of fashion.
