Empowering Change Through Fashion: Building Charity Partnerships at Project Emerald
In a world where sustainability and community impact matter more than ever, Project Emerald is taking steps to connect conscious consumers, charities, and preloved fashion enthusiasts across Australia. Through its emerging marketplace, Project Emerald aims to support charities by providing a digital space to list preloved fashion, explore new fundraising opportunities, and contribute to a more circular approach to fashion.
While still in its early stages, Project Emerald is focused on creating meaningful partnerships that support both charitable organisations and sustainable shopping habits.
Why Charity Partnerships Matter
Every charity has a unique story and mission — but many face challenges when it comes to expanding their online presence or accessing new fundraising channels. Project Emerald was created to help address this gap by offering charities a platform to showcase quality preloved clothing and accessories, while exploring how digital resale can support charitable reuse and long-term sustainability.
How It Works: A Collaborative Model in Progress
At its core, Project Emerald’s charity partnership model is designed to be simple, flexible, and supportive:
Charities can list quality preloved clothing and accessories on the Project Emerald platform
Each sale contributes funds directly to the charity, supporting their mission while giving items a second life
Project Emerald provides basic tools, guides, and marketing support to assist charities in managing their listings
Charities retain the majority of proceeds, with a small transaction fee applied to support platform operations
Supporters have the option to donate at checkout, helping increase fundraising potential
As the platform continues to grow, this collaborative model is being refined to better support charities, shoppers, and sustainable outcomes.
Building Online Presence and Community Engagement
For many not-for-profit organisations, building digital visibility takes time. Project Emerald aims to help charities gradually reach new audiences by connecting them with a community interested in sustainable fashion and charitable reuse. Whether partnering with local op shops or community-based organisations, the focus is on learning, adapting, and growing together.
Supporting Sustainable Fashion and Charitable Reuse
Project Emerald’s mission goes beyond buying and selling secondhand clothing. It is about supporting and exploring ways to make circular fashion more accessible over time. By working closely with charity partners and sector organisations, Project Emerald is laying the groundwork for a platform where environmental responsibility and social good can grow side by side.
While impact is still developing, each partnership represents a step toward reducing textile waste, encouraging conscious purchasing, and supporting charities through new digital channels.
Our Charity Partnerships
Project Emerald is proud to be beginning its journey with a small but meaningful group of charity partners committed to community impact. In addition to working directly with charity partners, Project Emerald is a partner of Charitable Reuse Australia, supporting the broader charitable reuse sector and learning from established organisations across Australia.
Currently, shoppers can support the following charity partners by purchasing their listings and the option to donate at checkout directly through the Project Emerald app:
Dress for Success – empowering women to achieve economic independence through professional clothing and career support
Vinnies Tasmania – supporting Tasmanian communities through essential services, charitable programs, and sustainable reuse
Hoomans Helping Hounds – dedicated to rescuing, rehabilitating, and rehoming dogs in need
Each purchase helps support these organisations while keeping quality fashion in circulation and contributing to early-stage charitable reuse efforts.
Fashion With Purpose, Built Over Time
Project Emerald’s charity partnerships reflect a commitment to starting small, learning continuously, and building impact responsibly. By bringing together charities, shoppers, and sustainable fashion values, the platform is taking early steps toward a circular fashion economy that supports both people and the planet.
As Project Emerald continues to grow, so too does the opportunity to expand partnerships, increase charitable impact, and make conscious shopping more accessible.
Interested in getting involved? Visit the Project Emerald Charity Partnerships page to learn more and follow the journey as it unfolds.
