Take Your Power Back.
One conscious choice at a time.
Project Emerald Collective is a movement helping women reconnect with themselves, learn from the wisdom of other women and live more intentionally.
Through honest conversations, meaningful community and conscious action, we explore identity, confidence, wellbeing, purpose, personal style and the choices that shape our lives.
Behind the Designs
BOCFI Designer Conversations
Meet the women behind the designs.
Created in collaboration with the WA Circular Fashion Festival Business Of Circular Fashion Incubator, these conversations take you beyond the finished pieces to discover the stories, values, experiences and conscious choices shaping each designer’s work.
Chelsea Upham
Frogmouth Designs
Chelsea transforms discarded blankets, tablecloths and forgotten materials into one-of-a-kind wearable art. In this conversation, she shares how creativity, courage and seeing possibility can help us live more authentically.
Tanya Stewart-Carter
Koi Girl
Tanya gives authentic vintage Japanese kimono and obi textiles a new life through distinctive contemporary pieces. In this conversation, she explores craftsmanship, cultural beauty and the value of preserving extraordinary materials through thoughtful design.
Eve McIntyre
Project Emerald Collective
Eve shares how Project Emerald evolved from a circular fashion marketplace into a movement helping women live more intentionally. This conversation explores fashion as a connector, and how our clothing choices can reflect identity, values and positive change.
Hazel Law
The Curated Wardrobe
Hazel is helping women rethink their relationship with clothing. In this conversation, she explores how buying less, appreciating what we already own and questioning overconsumption can reconnect us with our identity, confidence and personal style.
Leuca Jane Ziemons
Melaleuca Rise
Leuca creates garments that hold stories, honour craftsmanship and celebrate individuality. In this conversation, she explores slow fashion as a gentle act of rebellion, and how creativity, connection and mindful making can challenge a broken system.
Lauren Bamford & Lulu Oostryck
Perth Pre Loved
Lauren and Lulu are helping make preloved fashion feel social, stylish and full of possibility. In this conversation, she shares how community-led markets can extend the life of quality clothing while bringing women together through the joy of discovery.
Lea Klein
Sustylable Label
Hear how Lea’s journey from East Germany to Australia shaped her belief that clothing should celebrate our bodies, creativity and individuality.
Yvonne Overste
Cool Planet
Yvonne is working to make circular fashion an everyday choice for families. In this conversation, she explores why sustainable style can begin in childhood, and how making preloved clothing easier to buy and sell benefits families and the planet.
Shrydhee Nasen
Alamahri
Shrydhee brings traditional hand-block printing into clothing and homewares designed for contemporary life. In this conversation, she shares the meaning behind her work and explores how cultural tradition, thoughtful design and conscious choices can shape a more intentional future.
Why We Exist
Too many women spend years responding to expectations, responsibilities and the noise around them—until they lose touch with their own voice.
Project Emerald Collective exists to help women reconnect with who they are, learn from the wisdom and experiences of other women, and make choices that feel more intentional and true.
Because when a woman trusts herself, the effects extend beyond her own life - to her family, her community and the world around her.
Our Vision
To inspire one million women to take their power back through conscious choices.
ThouIntentional living creates ripple effects.
When one woman chooses to trust herself, she gives another woman permission to do the same.
One conscious choice becomes another, and together, those choices create meaningful change.
How we bring the movement to life
Project Emerald Collective turns inspiration into connection - and connection into conscious action.
Inspiring Conversations
Through the Project Emerald Collective Podcast, we share honest conversations with women from all walks of life. Together, we explore identity, confidence, wellbeing, purpose, personal style and what it means to live intentionally.
Meaningful Community
Our community is a space for women to connect, reflect and learn from one another. Members can continue the conversations, access exclusive guest resources and explore practical tools for living more intentionally.
Conscious Action
The Project Emerald marketplace makes circular fashion a practical part of everyday life, helping women buy secondhand first, pass on what no longer serves them and keep quality clothing in circulation.
Get Involved
Whether you're looking to connect with like-minded women, share your story, collaborate with the movement, or be featured on the podcast, we'd love to hear from you.
We're always looking for:
Podcast guests
Community contributors
Experts and educators
Brand and business partners
Women with stories worth sharing
If you're interested in getting involved, complete the contact form and tell us a little about yourself.
Because this movement isn't about one voice.
It's about creating space for many.
Together, we're taking our power back. One conscious choice at a time.