Staying True in a Noisy World: Why Project Emerald Is Different
- A note from Eve, Founder of Project Emerald
IIn a world full of noise, endless scrolling, and constant competition for attention, staying true to who you are can feel like a radical act. As the founder of Project Emerald, this is something I think about often.
Recently, I was reminded of this while reading Macca the Alpaca to my daughter— a familiar children’s story where one character does everything possible to be loud, flashy, and noticed. Meanwhile, Macca quietly gets on with his day, stays true to himself, and carves his own path. In the end, it’s authenticity — not noise — that wins.
That lesson feels especially relevant in the world of second-hand fashion.
The Question We’re Asked Most Often
“How is Project Emerald different from Depop or Facebook Marketplace?”
From day one, this has been an easy question for us to answer.
Project Emerald was built solely for fashion and accessories. Nothing else. No distractions. No clutter. Just quality second-hand pieces, thoughtfully curated in one place.
That means:
Less noise
Less scrolling
More time back in your day
And honestly — we could all use more of that.
What Makes Project Emerald Different
Quality Comes First
Our $20 minimum listing value is intentional. It helps filter out fast fashion and low-quality items, ensuring that what stays in circulation is considered, well-made, and genuinely worth owning.
By prioritising quality over quantity, we’re helping create a second-hand fashion marketplace that feels curated — not chaotic.
Built to Make Buying and Selling Easy
Second-hand shopping shouldn’t feel complicated.
That’s why Project Emerald removes the friction:
No haggling
No awkward bank transfers
No uncertainty
Payments are fully integrated and secure, making buying and selling seamless. Hallelujah.
Everything in One Place
All communication happens within the platform.
That means clearer conversations, better transparency, and a more stress-free experience for both buyers and sellers. No jumping between apps. No missed messages. Just simplicity.
Proudly Australian-Based
Project Emerald exists to support a local circular fashion community.
We’re focused on strengthening connections between Australian sellers, shoppers, brands, and charities — keeping value within our community and supporting a more sustainable local fashion ecosystem.
Sustainability at the Core
Emerald is another (classier, in our opinion) word for green.
Sustainability isn’t an add-on at Project Emerald — it underpins everything we do. From promoting reuse to supporting circular fashion principles, our mission is rooted in reducing waste while elevating second-hand fashion.
More Than a Second-Hand Marketplace
When you put it all together, choosing Project Emerald is about more than shopping second-hand.
It’s about backing a platform that:
Knows who it is
Isn’t trying to be everything to everyone
Values authenticity over noise
And we haven’t even touched on our charity partners or brand collaborations — but that’s a conversation for another week.
For now, I’ll keep doing what Macca does best: quietly building something meaningful, staying true to our values, and letting authenticity speak for itself — and I’m so grateful to have you on that journey with us.
Frequently Asked Questions (FAQs)
What is Project Emerald?
Project Emerald is an Australian-based second-hand fashion marketplace dedicated exclusively to quality fashion and accessories.
How is Project Emerald different from Depop or Facebook Marketplace?
Unlike general marketplaces, Project Emerald focuses solely on curated second-hand fashion, with quality controls, integrated payments, and all communication in one place.
Why does Project Emerald have a $20 minimum listing value?
The $20 minimum helps reduce fast fashion and low-quality listings, ensuring items on the platform are considered, well-made, and worth owning.
Is Project Emerald sustainable?
Yes. Sustainability is central to Project Emerald’s mission, supporting circular fashion and reducing clothing waste through quality resale.
