How Project Emerald’s Brand Partnerships Are Driving the Circular Fashion Revolution
In today’s fashion landscape, sustainability isn’t just a buzzword—it’s a necessity. As consumers increasingly seek high-quality secondhand fashion and more sustainable ways to shop, brands are being challenged to rethink traditional retail models.
Project Emerald, a pioneering Australian circular fashion marketplace, is transforming how brands approach resale, waste reduction, and long-term customer engagement. Its Brand Partnership program isn’t just another business opportunity—it’s a strategic alliance that benefits brands, shoppers, and the planet alike.
What Is Project Emerald?
Project Emerald is an innovative platform dedicated to sustainable and circular fashion. Through its app-based marketplace, users can buy and sell high-quality secondhand clothing, including designer items, past-season collections, returns, and samples.
By keeping quality garments in circulation for longer, Project Emerald helps reduce the enormous volume of textiles that end up in landfill each year—while making trusted brands more accessible to conscious consumers.
But Project Emerald isn’t just for individual sellers and shoppers—it’s also a powerful resale partner for fashion brands of all sizes.
Why Brands Are Joining Project Emerald
1. Unlocking Value from Excess Inventory
Traditional retail often struggles with returns, samples, and end-of-line stock. These garments are still beautiful, wearable, and made to last—but they rarely get a second chance.
Project Emerald’s Brand Partnership program allows brands to resell these high-quality secondhand and near-new items directly to a growing audience of sustainability-minded shoppers. Instead of being written off or heavily discounted, excess inventory becomes part of a circular resale ecosystem.
Rather than contributing to waste, brands can turn these pieces into ongoing revenue opportunities while supporting sustainable fashion practices.
2. Earn Royalties on Every Sale
One of the most compelling aspects of the Brand Partnership program is its royalty-based resale model.
Each time a partnered brand’s item is sold—whether listed by the brand itself or resold by a customer—the brand earns a royalty. This means brands benefit not only from their own resale listings, but also from the entire lifecycle of their products within the secondhand market.
This creates a true win-win:
✔️ Brands earn additional revenue
✔️ Customers access high-quality secondhand fashion at better value
✔️ Fewer garments end up in landfill
3. Zero Upfront Fees & Easy Onboarding
Project Emerald removes many of the traditional barriers to resale:
Create a dedicated brand profile on the Project Emerald app
List items with no upfront listing fees
Earn royalties whenever branded items are sold or resold
This low-risk, accessible setup enables both boutique labels and established retailers to participate in the circular economy without complex logistics or added overheads.
4. Increased Visibility & Sustainability Credibility
Joining Project Emerald isn’t just about revenue—it’s about building trust and relevance in a changing fashion landscape.
Today’s consumers actively seek out brands that demonstrate real commitment to sustainability. By participating in a verified secondhand fashion marketplace, brands strengthen their environmental credibility and gain exposure to a highly engaged, values-driven audience.
Being featured as a Project Emerald brand partner places your label in front of shoppers who prioritise quality, longevity, and mindful consumption.
A Movement Bigger Than Resale
Project Emerald’s Brand Partnership program is part of a broader shift toward circular fashion systems—where products are designed, sold, and resold with longevity in mind.
This movement prioritises:
Use over waste
Community over competition
Long-term value over short-term profit
When brands partner with Project Emerald, they become part of a collaborative effort to make fashion circular by design, not disposable by default.
Ready to Join the Circular Fashion Movement?
Whether you’re a brand looking to give past-season pieces a second life, reduce textile waste, or connect with conscious consumers, Project Emerald offers a meaningful and future-focused path forward.
By embracing high-quality secondhand fashion and resale, brands can unlock new revenue streams while contributing to a more sustainable fashion industry.
👉 Discover more or sign up today:
https://www.projectemerald.com.au/brandpartners
