What Brings You Energy?
At Project Emerald, we’re passionate about keeping fashion out of landfill and giving beautiful garments a second life. In this note from our CEO, Eve, discover what fuels our mission to grow Australia’s circular fashion movement — helping people earn money, shop sustainably, and make a real impact with every listing.
Project Emerald Partners with Charitable Reuse Australia to Advance Sustainable Fashion
Project Emerald partners with Charitable Reuse Australia to promote sustainable fashion and circular economy practices. This partnership supports purpose-driven reuse enterprises nationwide, helping to reduce textile waste, extend the life of clothing, and build a more sustainable, community-focused future across Australia.
How Australia’s First Op Shop Was Born — and Why Its Legacy Still Matters 100 Years Later
In 1925, Lady Tallis of Beleura opened Australia’s first “opportunity shop,” pioneering a new way to give back and reuse fashion. Nearly a century later, her vision for circular giving continues through Project Emerald — supporting op shops across Australia and turning pre-loved fashion into purpose.