Why Circular Fashion Matters — And How You’re Part of the Movement
Circular fashion is changing how Australians shop. Choosing pre-loved keeps quality clothing in circulation, reduces waste, and makes sustainable style affordable. Join Project Emerald and help build a better future for Australian fashion..
What are you looking for? Tell us — we’re listening
Project Emerald is redefining Australia’s circular fashion economy by empowering buyers and sellers to keep quality clothing in circulation. Our mission is simple: reduce waste, support sustainable fashion, and help Australians find affordable, pre-loved clothing through a community-driven marketplace. Join us as we connect people, extend the life of great garments, and make secondhand shopping easier than ever.
National Recycling Week: Turning Fashion into Circular Momentum
Every year, Australians send over 315,000 tonnes of clothing to landfill. At Project Emerald, we make it easy to reuse, repair, or recycle your textiles. From Ecoactiv to H&M garment bins, every small step helps reduce waste and keep fashion in circulation.
Fashion is So Much More Than What You Wear
Fashion is more than style — it’s confidence, courage, and connection. Eve, Founder & CEO of Project Emerald, shares reflections from the Empower Her Lunch with Dress for Success Victoria and how small acts of empowerment can create big change.
How Australia’s First Op Shop Was Born — and Why Its Legacy Still Matters 100 Years Later
In 1925, Lady Tallis of Beleura opened Australia’s first “opportunity shop,” pioneering a new way to give back and reuse fashion. Nearly a century later, her vision for circular giving continues through Project Emerald — supporting op shops across Australia and turning pre-loved fashion into purpose.