This Is What Circular Fashion Looks Like

Last week marked a major milestone for The Project Emerald Collective. The Circular Fashion Festival officially launched its 2026 program in Perth, celebrating the first graduating class of the Business of Circular Fashion Incubator. I am incredibly proud that The Project Emerald Collective has been part of this inaugural cohort.

As I've grown deeper into this space, I've become increasingly passionate about ensuring we hear the human stories behind what we buy.

Circular fashion isn’t simply about buying something secondhand or choosing a more sustainable fabric. Behind these pieces are women building businesses, preserving traditions, experimenting with discarded materials, and actively challenging the way the fashion industry has always operated.

Over the past few months, I’ve had the privilege of sitting down with designers from the incubator to ask them the deeper questions:

• Why do you create, and what shaped your vision?

• What do you believe fashion could ultimately become?

• How do you navigate living and creating more intentionally?

Those conversations took us far beyond clothing—touching on creativity, motherhood, culture, identity, courage, and resourcefulness.

Introducing Circular Magazine

The Festival has also launched the first issue of Circular, a magazine showcasing the designers, businesses, and creatives involved in this year’s festival and incubator. Project Emerald Collective’s involvement is featured alongside the incredible people demonstrating just how creative, exciting, and deeply human the future of circular fashion can be.

There is something transformative about knowing the story behind the things we bring into our lives. When we understand the person, the process, and the purpose behind an object, we don’t just consume differently—we value it differently.

Perhaps that shift in perspective is the most critical step toward a truly circular future.

— Eve x