Who Are You Dressing For?
We started talking about clothes, but it quickly became about something much bigger: Who are we actually dressing for? Project Emerald started with a mission to reduce fashion waste, but fashion is rarely just about clothes—it’s about confidence, identity, and returning to who we really are. Tune in as health psychologist and naturopath Sharon shares how natural fibers, second-hand choices, and conscious dressing impact our well-being.
Why So Many Women Feel Disconnected From Their Wardrobes — And Themselves
Many women stand in front of overflowing wardrobes feeling like they have nothing to wear. But the issue often goes deeper than clothing. As fashion becomes faster and life becomes noisier, more women are feeling disconnected from their identity, confidence and self-expression. Through Project Emerald Collective, we’re opening honest conversations around personal style, circular fashion, conscious living and reconnecting with ourselves in a rapidly changing world.
The Hidden Value Sitting in Australian Wardrobes
Australians have billions of dollars in unworn clothes sitting in wardrobes. Discover how Project Emerald helps turn unused fashion into value — for sellers, buyers, and the planet.
Project Emerald at Changemakers in Circularity | Melbourne Fashion Week 2025
Last week, Project Emerald joined inspiring voices at Melbourne’s Changemakers in Circularity event — exploring how fashion’s future can be sustainable, collaborative, and circular.
The Confidence Power of a Great Outfit
A reflective letter from Eve, CEO of Project Emerald, on how choosing secondhand fashion can improve confidence, reduce waste, and help you reconnect with your personal style — even on travel days.
What If Your Samples and Returns Had a Second Life — One That Paid You Back?
Fashion waste doesn’t need to end up in landfill. With Project Emerald’s closed-loop resale platform, brands can extend the life of garments, reduce environmental impact, and generate ongoing revenue from existing stock.